The impact that the 2012 Olympic Games could have on Bedford City Assignment

The impact that the 2012 Olympic Games could have on Bedford City Council and what the Council will need to do in preparation for the Games - Assignment Example Hosting the Olympic Games is considered as a great opportunity for cities worldwide. Usually, the specific event results to significant benefits for the city involved – referring to the city that hosts the Games. However, Olympic Games have been also related to certain drawbacks – for instance the Vancouver Winter Olympic Games which were characterized by the damages caused by riots or the Atlanta Olympic Games during which the explosion of a bomb caused the death of 2 people and the injuring of hundreds, as analysed below. For London, the 2012 Olympic Games are considered as a major challenge. The city has to face the significant social turbulences as reflected in the damages caused by riots across Britain the last 5 days. Moreover, the City has to resolve the following problem: will the benefits of the Games be above their drawbacks/ disadvantages? Moreover, will these benefits disadvantages be equally distributed among the regions surrounding London – where ce rtain of these Games’ events will take place? Current paper focuses on the impact of 2012 Olympic Games on Bedford City Council; the benefits and the disadvantages of the Games for the specific area are estimated – using relevant literature and findings from primary research (statistics and figures related to past Olympic Games). Also, another issue is explored: which would be the preparation that Bedford City Council would have to do for hosting the Olympic Games? ... Moreover, the City has to resolve the following problem: will the benefits of the Games be above their drawbacks/ disadvantages? Moreover, will these benefits disadvantages be equally distributed among the regions surrounding London – where certain of these Games’ events will take place? Current paper focuses on the impact of 2012 Olympic Games on Bedford City Council; the benefits and the disadvantages of the Games for the specific area are estimated – using relevant literature and findings from primary research (statistics and figures related to past Olympic Games). Also, another issue is explored: which would be the preparation that Bedford City Council would have to do for hosting the Olympic Games? Emphasis is given on the following three sectors, as they are influenced by the Olympic Games: business environment, human resources and marketing. The practices used in cities that hosted the Olympic Games in the past are used as the basis for developing a framew ork of activities/ plans which would be appropriate for Bedford City Council so that the above city to be appropriately prepared for the particular event. The literature published in the particular field has been combined with the statistics released in regard to past Olympic Games but also in regard to London as a host city for the 2012 Olympic Games. It is revealed that Bedford City Council is partially prepared for participating in the Olympic Games 2012 – as a city hosting one or more activities of the specific event. 2. Background Olympic Games have been traditionally considered as a major cultural event, leading to the improvement of relationships among nations. Because of this fact, the Games