Marketing Term Paper Example | Topics and Well Written Essays - 6500 words

Marketing - consideration Paper ExampleThe main(prenominal) strength of the feral planet is the quality and the product pricing. All the products of the chaotic Planets are tested several times before they come to the market for sales. The cozy strength of the come with is the idea generation team. They have a tremendous branding and marketing strategies which decoy the kids as well the parents towards the brand.Mattel Mattel is the market leader in the United States. While the Mattel acquired the third largest toy manufacturing company Tyco Toys Inc in 1996, the company became extremely confident over the future performance. The Barbie and the Hot Wheels are the two plant stoppers in the toy market. However, the companies combined sales represented only 19 percent of the total Ameri passel Toy market. (Snyder, 2002, p 14)The Mattel Inc is a giant company in the toy industry. It is rated as the biggest toymakers in the world. The main strengths are the two brands and they ar e the Barbie and Hot Wheels. The companys sales are being drive by these two brands. However, Soul Mate is in manufacturing innovative toys and they dont manufacture midget scale models of cars. Mattel is a threat to any toy manufacturing company as the deep financial pockets can allow them to buy any company in the toy industry.Mattel is a big company with a global exposure. However in the United States kids are boarded with the same old Barbie and Hot Wheels cars and may be that is the reason it contributes only 19 percent in the total sales of toys in United States. The unexampled product idea is not that strong.From the above analysis it is very clear that the Wild Planet is the main competitor for the company. To differentiate soul Mate from its competitor it is very vital to understand the strength and flunk of the competitor. The business strategy of the Soul Mate and that of the Wild Planet is more or less same. The Wild Planet sells the innovative toys like Soul Mate an d some of their products are Spy gadgets, Spy