Mrkting

MKT B250F Introduction to selling denomination 1 Group image day of the month due: 31 Oct 2012 Marks:15% towards your final run for grade Length:no to a greater extent than 2500 words (All parts of the answer which subdue the word influence would not be marked) ( please put down that attach go away be deducted for late submission.) appellative 1 and Assignment 2 require you to complete a market plan. taken together Assignment 1 and Assignment 2 solicit a complete selling plan. Please note that you provide be given specific guidance in the steep feedback from Assignment 1 that should be incorporated into Assignment 2. addendum 1 of the course text, Principles of commercializeing An Asian Perspective, by Kotler et al provides a sample marketing plan for Sonic, a hypothetic start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, mainly designed to sh ow you the types of material expected in each of the sections of the marketing plan. Therefore, please take your lecture note and text as reference when you complete the assignment. Requirements 1. Assume you seduce been leased by Trappist Dairy Limited (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail related (e.g. new product or product place extension) or involve a new calculate consumer.

2. fudge the Introduction, reliable Market Situation and market Objectives section of the marketing plan. Please not e that an Executive Summary is not required! for TMA 1. The live Market situation must contain the pursuance sections: Market analysis Comp each analysis Competitor analysis customer analysis SWOT analysis Recommended target market Recommended mooring Note: You are not expected to undertake any financial analysis or resources planning. For the analysis of the Current Marketing situation...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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