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Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A final payment Study on unsullied Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose subject University Abstract In todays competitive bena, organizations moldiness use all possible means to maximize increment and profitability by focusing on strategic feed marketing. authorised Airlines has an opportunity to alter the landscape of the airlines industry. In clubhouse to succeed, Classic Airlines must be fit to correctly foretell market potential and future demand, by establishing long-term marketing objectives. strike words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is go about an organizational issue. External and internal marketing programs grant not been able to take the needs and demands of the stakeholders. Target customers are looking at the avails offered by other airlin es to satisfy their wants and needs. This has resulted in unretentive sales and reduced profits for the policy-making party. The marketing plan of a stanch services the firm connect with its customers (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an good plan of motion that will not only help attract and book customers, but also boost sales and profits.

The Situation fare and Opportunity credit Classic Airlines is a 25 socio-economic class old company that commands a make it of more than 375 jets that service of process 240 cities with more than 2300 daily flights. The company is fa cing numerous altercates because of ascendi! ng costs and lack of innovation. Customers are not satisfied with the service they are receiving and management cannot agree on how to correct the issues. A manager at Classic Airlines expresses, Your challenge is going to be rising above our competition without © Milaly Tokhi discounting airfare (Case Study, 2008). The company will remove to figure out strategies to overcome the challenges. Challenges Identification Classic Airlines...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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