Public Relations - The Communication Cycle Essay

universe Relations - The Communication Cycle - Essay ExampleApple is a multinational company be to the engineering sector and subsector data processors manufacturing. It engages itself in computer, mobile phone, tablet manufacturing and developing software. It is best known worldwide for its computer brand Imac, tablet computer ipad, mobile phone brand iphone. As a company belong to the IT sector it comes 2nd after Samsung electronics. It was named as the most valuable company in the United States in 2003, a place which it acquired by surpassing Coca cola. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1977 and by 2013 has a market capitalization of 170 billion dollar (Apple Inc., 2014).Apple belongs to a sector which is experiencing very speedy changes, particularly in field of innovation. The number of consumers having a mobile device now days has change magnitude tremendously (Hoskisson, Michael, Ireland, & Harrison, 2007). The threat of a new entrant bring ing in a new technology is too high these days. So no company in this particular sector can further sit back on its laurels and accolades and relax. Even for a Company like apple, if it stops innovating and comes taboo with newer product lines or innovation somewhat other player will bring in a new product. Another factor that plagues companies like apple is that its designs may easily be copied by some other company and used to produce a similar phone at a a good deal cheaper price range. In fact thither have been instances in the past where Samsung has allegedly violated right of first publication restrictions of apples designs and the two companies have engaged themselves in legal battle. So to successfully take over its position in todays market Apple needs to 1. Trend of innovating newer product lines and there by entering virgin markets. 2. advance a strong association with its customer base (Scott, 2013). 3. Build its reputation in the field of customer service and desig ning products that