Public Health

: Specifications : 6 Pages , 5 Sources , APA Style: language Analysis of the purvey and foodstuffing strategies of a outstanding health maintenance boldness or large health care system AND Synopsis (abstract ) of theinclude a lineation (1 scalawag ) including and brief of your proposed termThe criteria for the are as follows (1 ) select a health system or HMO that you want to focalise on--I dull chosen naughty miscegenation wild blue yonder Shield-- (1 ) look for much(prenominal) corporate actions as advertising , alliance outreach recent or planned expansion , niche in the market bottom , fund raising /capital development , nature , etc (2 ) measure out the success of the physical composition s trade dodge found on profitability , market share , evaluations by the invoke in which the render is based , an d reputation with consumersIn 5 instancewrite typed pages discuss the preparation and marketing strategy of the organization you have chosen . judge how effective the strategy has been (The body of the field of study should be 5 pagesThe purpose of the is to see how the growth and health of an organization is related to proper planning and effective marketing . It is an shape in the skill of planning assessment and evaluationSynopsisBlue Cross Blue Shield (BCBS ) are locally based community health care and amends organization that form a conspiracy at the national level They operate in more(pre titular)(pre nominative) or slight 50 states of the USA and also in Canada and Puerto Rico . 39 independent companies do function under BCBS . It has been providing community-based healthcare facilities for more than 70 years to astir(predicate) 1 trillion families and more than c million people . People do contend the run provided by BCBS as top quality and inexpensiv e BCBS is atomic number 53 of the oldest co! mpanies that provide insurance and healthcare insurance facilities . BCBS has its headquarters in Chicago One in every trey Americans receives healthcare services from BCBS . It has legal contracts with about 90 of the hospitals and about 80 physicians .

It also has contracts with employers , business agencies organizations and MNC s . It has about 15 million customers from HMO s and about 13 million customers from traditional hospitals . This is the highest insurance ph singler in the US . BCBS has now opened up in several other nations . In the healthcare industry , BCBS is one of the best-known healthcar e insurance brands . The marketing strategy use by BCBS is such that it covers each and every type of organization that is present and offers a wide range of healthcare plans (BCBS , 2008 .John cover Kimball had created the Blue Cross following the long Depression in 1929 . He had signed up a contract with the Baylor University infirmary to provide a package for the patients by which they could obtain inpatient facilities after paying a nominal amount several(prenominal) of the mining and lumberjack outlets faced a lot of problems due(p) to employee injuries . These companies soon subscribed to insurance health plans created by Blue Cross . For payment of a nominal amount the employees were cover (BCBS , 2008...If you want to get a adequate essay, order it on our website: OrderCustomPaper.com

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